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Zulu Fitness
What the client wants, the client gets. This unique site and others can be seen in the gallery. -
In keeping with their company image, this striking site makes a statement. More in the gallery.
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Small business can grow and prosper in so many ways, here's a few ideas you may want to consider when planning your new website or getting ready for your next marketing campaign...
Get straight to the point with your text for your website and don't use 400 words to describe something that could be done in one short sentence.
Have a think about who you are targeting. Who is your 'average' customer? Your 'typical' Website viewer...Mums & Dads? Pensioners? Children? Females? Males? Once you have found that out, make sure you tailor your marketing towards them!
Make your first impression count. That may be to impress by vivid colours, picutures and even sound, or it may be by clean 'business' type images with straight lines and a 'corporate' look to your websites.
Bear in mind that not everyone has super fast broadband connection or cable connection and know that there are still a few 'dinasours' out there. Be mindfull of overloading the website design with lots of tricky gadgets, flash files and heavy sound files on your first page, it's was sure to drive them away in the past but technology is catching up and this isn't as much of an issue as it used to be but still worth considering..
If you have any other advertising other than your new website like business cards, flyers etc. be sure to keep it all 'uniform' so that it matches. In other words, keep to a 'theme'. You don't see different Coca Cola signs now do you? Be sure to have a 'special' number or word on each form of advertising for your customers to quote to you so that you can assertain which form of advertising is working best!
People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.
Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you.This gives you the chance to reach a whole new pool of potential customers.
Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is John at 'xyz company' ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.
Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.
Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.
Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.
Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.
This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.
Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.
So, as you can see from the marketing tips above, there's lots of opportunities to get your name out there to prospective clients and Website Guy is here to help with your new website whether it be a simple one page website or a full on e-commerce website.
If you're looking for a Central Coast, Newcastle or Sydney Website Designer, you've come to the right place!
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